senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
McCann Madrid's Syrmo Smart Pad Helps You Become a Kick-ass Skateboarder
11/05/2016
Group745
Advertising Agency
Madrid, Spain
112
Share
Electronic sensors let you record every trick and rewatch them in 3D
Group_3646

Skateboarding is a sport that has barely changed in its 50-year history. In order to give a helping hand to those practicing the sport, McCann Madrid and Syrmo got in touch with them to find out their problems, their challenges, their needs.

The result? The Syrmo Smart Pad was born.

Syrmo is a Smart Pad that skateboarders fit to the truck of their skateboard, it has electronic sensors that track every movement of the skateboard and connects to an App on their smartphones and records all the tricks in 3D. So the skater can see the tricks again (with all the details regarding height, angles, air time, pop force, number of tricks of the session, fails, learnings, statistics…) share them on social media, analyse tricks and improve them, beat rankings, beat your friends or other skaters and level up your position in the rankings, challenge friends to beat your records, choose new skateboarding routes and many more. In short, Syrmo is the biggest social network for skaters.


Credits
Agency / Creative
Work from McCann Spain
Group745
Do Try This at Home
IKEA Retail
13/02/2024
6
0
Group745
Move to a Better Christmas
IKEA Spain
15/12/2023
13
0
ALL THEIR WORK