McCann London's B&Q Christmas Campaign

B&Q has unveiled a seasonal campaign that takes a light-hearted look at home decoration at Christmas time.

 

Created by McCann London, the 60s spot shows Mum and Dad carefully putting the finishing touches to their home to create the perfect Christmas ambiance. What they haven’t bargained for is that their young daughter has decorating plans of her own, and her aesthetic standards aren’t quite as high

 

The film, shot by Christian Bevilacqua at Stink, reveals a genuine, very human truth that many parents will recognise and empathise with. The ad breaks on Wednesday 14th November.

 

View the spot below:

 

 

Credits

 

Creative agency: McCann London

Director: Christian Bevilacqua at Stink

Executive producer: Blake Powell at Stink

Producer: Annie Hart at Stink

Production manager: Polly Hartley at Stink

Location manager: Emma Woodcock

1st assistant director: Justin Travers 

2nd assist and director: Jai Lusser