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McCann London's B&Q Christmas Campaign

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Takes a light-hearted look at seasonal home decoration

McCann London's B&Q Christmas Campaign

 

B&Q has unveiled a seasonal campaign that takes a light-hearted look at home decoration at Christmas time.
 
Created by McCann London, the 60s spot shows Mum and Dad carefully putting the finishing touches to their home to create the perfect Christmas ambiance. What they haven’t bargained for is that their young daughter has decorating plans of her own, and her aesthetic standards aren’t quite as high
 
The film, shot by Christian Bevilacqua at Stink, reveals a genuine, very human truth that many parents will recognise and empathise with. The ad breaks on Wednesday 14th November.
 
View the spot below:
 
 
Credits
 
Creative agency: McCann London
Director: Christian Bevilacqua at Stink
Executive producer: Blake Powell at Stink
Producer: Annie Hart at Stink
Production manager: Polly Hartley at Stink
Location manager: Emma Woodcock
1st assistant director: Justin Travers 
2nd assist and director: Jai Lusser
 
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McCann EMEA, Fri, 16 Nov 2012 14:06:32 GMT