Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

McCann London Wins 20 Lions at Cannes 2016

Creative 604 Add to collection

Microsoft Xbox 'Survival Billboard' campaign won a total of 18 awards last week

McCann London Wins 20 Lions at Cannes 2016

McCann London won across the Cyber, Media, Outdoor, Direct, Entertainment and Promo & Activation categories at the Cannes Lions International Festival of Creativity this year, demonstrating the strength of the agency across multiple disciplines.

The Microsoft Xbox 'Survival Billboard' campaign won a total of 18 awards, taking home 5 Gold, 8 Silver and 5 Bronze (as well as numerous shortlists.)  The success was thanks to an integrated effort across four of McCann Worldgroup UK’s agencies: McCann London, Momentum, MRM/Meteorite and Craft.

McCann London’s work for another Xbox campaign, “Squadvertiser,” and the “Calendar Invite” work for Ethos Travel picked up a Silver and Bronze Lion in Cannes.

The agency's work for MasterCard and Bisto was also shortlisted.

McCann London CEO, Alex Lubar, commented, “This is testament to our creative strength under the leadership of Rob Doubal and Lolly Thomson. The Xbox Survival Billboard wins demonstrate the power of collective efforts with our McCann Worldgroup partners. It's a special time to be at McCann London.”

Rob Doubal, McCann Co-President and CCO McCann London added, "Over the last 3 years, Lolly and I’ve worked hard to build a culture where we focus on making bold and interesting work which is made in an open way. Survival Billboard was a belter, but we were also rewarded Lions for Squadvertiser and Ethos Travel - and very proud of Bisto and Mastercard shortlists. With Cannes behind us, we’re more excited about what’s to come."

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
McCann EMEA, Thu, 30 Jun 2016 08:52:17 GMT