Wed, 09 Jul 2014 16:06:05 GMT
McCann London today unveiled the latest L’Oreal Paris TV advert for Elnett Satin featuring Cheryl Cole.
Titled ‘The Gold One’, the spot follows a day in the life of Cheryl. She credits the iconic gold can as being “always in style”, celebrating the brand’s heritage and longevity as it continues to be a market-leading product.
Deborah Armstrong, Marketing Director of L'Oréal UK & Ireland, commented: “The campaign promotes the classic gold can by balancing its legendary hold credentials with its modern relevance now, as an everyday style icon”.
McCann London’s Beauty Team collaborated with director Cristiana Miranda from Passion Raw, with still photography by Rankin.
The multi-platform campaign will see activity span TV, print, outdoor, cinema and digital. ‘The Gold One’ aired for the first time on 7th July and will run for an initial period of four weeks, with more bursts planned for later in the year incorporating seasonal spikes of activity around Christmas.
The spot was written by Creative Director Rob Brown, and art directed by Andy Tannock and Rob Brown.
Agency: McCann London
Creative Director: Rob Brown
Art Directors: Andy Tannock & Rob Brown
Account Handlers: Elizabeth Skerrett, Emily Reed & Lauren Carlin
Agency Producer: Claire Hopkins
Director: Cristiana Miranda
Production Company: Passion Raw
Producer: Bruce Williamson
Executive Producer: Dan Scott - Croxford
Production Manager: Gerry Lake
DOP: Riego Van Wersch
Music Composer: Anne Kulonen
Editor: Danny Tull
Colourist: Steffan Perry - Framestore
Post Production: Paul O’Brien - Framestoreview more - Creative
Genres: People, Fashion & Beauty, Luxury
Categories: Health care, Beauty & HealthMcCann EMEA, Wed, 09 Jul 2014 16:06:05 GMT