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McCann London Brings Generations Together for New Bisto Ad

Creative 489 Add to collection

Agency brings grandmother & her grandchild together for first time in new £3.5m Bisto Made Simple campaign

McCann London Brings Generations Together for New Bisto Ad

As part of the Bisto Together Project, McCann London has created a new campaign showing the power of home-cooked food to bring people together.

Launching two new range under in the Bisto Made Simple brand, the “Bisto New Baby” campaign, focuses on a young couple that has just had their first child.

In the TV ad, Bisto captures the magical moment when the baby’s grandmother meets her grandchild for the very first time. While she spends time with her new granddaughter, dad cooks the family a delicious, wholesome meal, made simple with Bisto. 

The campaign launches new ranges to the Bisto Made Simple range, Tray Bake and Hob Top. The 30-second TVC is the latest instalment in the successful Bisto Together Project bringing loved ones together, which first launched in 2014.

The campaign, which includes radio ads, breaks early November across the UK.

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Media Agency

Media Agency: Carat

Production Company

Director: Eivind Holmboe

Producer: David De La Flor

Production Company: Fish Films

Creative Agency

Chief Creative Officer: Laurence Thomson

Creative Agency: McCann London

Planner: Tom Keane / Theo Izzard-Brown

Producer: Claire Hopkins

Creatives: Lianne Galazka & Imogen Jones

Genres: Storytelling

Categories: Convenience, Food

McCann EMEA, Tue, 03 Nov 2015 16:13:20 GMT