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McCann Lima's First-ever Online Braille Post Wins at Facebook Awards

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Wins Bronze in Social Technology category and in the Facebook for Good category

McCann Lima's First-ever Online Braille Post Wins at Facebook Awards

McCann Lima created the first ever Facebook post in braille for The National Blind Unit (UNCP), that aims to make people understand how the blind read through a virtual experience.

The post image shows only the dots- braille writing -however, when one moves their mouse over the dots, the translation reads:  "We don't want you to read like us, we just want your attention". This publication, aimed at non-blind people, was meant to create awareness for the work UNCP has been doing for over 80 years, regarding social inclusion of the otherwise visually impaired. Click here to see the original post.

The work, the first to win a Facebook Award in the Peruvian market, won a Bronze in the Social Technology category and a Bronze Award in the Facebook for Good category.

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Head of Digital: Miguel Bulnes

Production Company

Production Company: 7 Samurai, Animal FX


Audio Post Production: Sonica

Creative Agency

Art Director: Christian Silva

Chief Creative Officer: Mauricio Fernández-Maldonado / Nicolás Romanó

Copywriter: Frank Martí

Creative Agency: McCann Lima

Social: Jhonatan de la Cruz / Mónica Campos

Categories: Charity, Corporate, Social and PSAs

McCann LATAM, Tue, 16 Jun 2015 09:44:36 GMT