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McCann Helsinki’s Unisex HIV Foundation Campaign

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'Places' notifies men and women about HIV/AIDS prevention

McCann Helsinki’s Unisex HIV Foundation Campaign

 

In the fight against HIV, knowledge is power and McCann Worldgroup Helsinki’s new campaign for the HIV Foundation/AIDS Council Finland aims to highlight just how little people know about the personal histories of their sexual partners.
 
The campaign consists of two films – one tailored to a male audience and the other aimed at women. The two spots, directed by Ragner Jansson, depict the sexy, slow-burn seduction which is interrupted by an unwelcome Facebook-esque notification at the crucial moment.
 
"The new films are a follow up to our previous "PLACES" print campaign that went viral all over, got picked by Creativity  and banned by Facebook, etc, so the bar was pretty high," explained McCann Worldgroup Helsinki CEO Petteri Lillberg. "The idea is still very simple and straightforward. If you don´t know whose checked in before you, use a condom."
 
Title of the ads: PLACES (for woman/for man)
 
Client: HIV Foundation/AIDS Council Finland.
Agency: McCann Worldgroup Helsinki, Finland
Creatives: Jyrki Poutanen, Timo Silvennoinen
Graphic designers: Kari Mikkonen, Piia Seppälä, Kim Takala
Agency Producer: Jyrki Poutanen, Yrjö Haavisto
Others: Petteri Lillberg
Production company: Ragnar Jansson Productions
Producer: Ragnar Jansson
Director: Ragnar Jansson
DOP: Niklas Nyberg
Editor: Ragnar Jansson
Animation: Fake Graphics / Sami Syrjä
Music: Husky Rescue
Sound: Marko Nyberg
On-line: Post Control / Markus Johnson
Camera assistant: Erik Ericsson
Styling: Patrik Brodin
Make up: Regina Törnwall
 

 

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McCann EMEA, Fri, 19 Oct 2012 14:55:27 GMT