McCann Health Italy has announced the appointment of Fabio Teodori as its new chief creative officer. He was most recently executive creative director at FCB Milan where he had increasingly focused on the health and wellness space over the past two years, including serving as FCB’s international creative director on its Beiersdorf account.
“I’m thrilled to have Fabio join the passionate team at McCann Health,” said Matt Eastwood, global chief creative officer at McCann Health. “He joins at a time when McCann Health is pushing, like never before, to become the most creatively recognised healthcare network in the world. His award-winning reputation precedes him and I have no doubt that he will play a major part in our creative mission.”
With more than 20 years in the advertising industry, Fabio was a creative director in 2001 when he helped launch the IBM Innovation Center (now IBM iX), one of the original mergers between consulting and advertising. In 2007, he moved to agency.com, currently one of the largest international digital agencies, and later was at TBWA in Italy as creative director for 4 years, before joining FCB in 2013. At FCB Milan, Fabio was responsible for bringing on more than 30 new clients and was responsible for winning a wide range of national and international awards, including the first Cannes Lion in the history of the agency.
“Having found someone of Fabio’s caliber to lead our creative efforts, we can now offer our healthcare clients a new level of creative expertise,” said Alessio Carli, general manager and managing director of McCann Health Italy. “With the addition of key team members, we are at the cusp of becoming the leading agency for healthcare consulting and marketing services in Italy.”
“I am grateful for the trust placed in me and am looking forward to the opportunity to immerse myself in the world of health and wellness marketing,” said Fabio. “Improving people's lives and doing it in a meaningful way at McCann Health, one of the most awarded networks of the last 10 years, is something I am definitely looking forward to.”