McCann Health, partnering with Great Guns and Massive Music, is gearing up for the launch of Lions Health in 2014 by hosting meetings with dignitaries from the U.N. Secretary General’s Every Woman Every Child effort and top global creative leaders this week at the 2013 Cannes Lions Creative Festival. The goal: to highlight the importance of bringing creative ideas and solutions to improve the health and wellbeing of millions of women and children across the developing world.
Her Excellency Mrs. Toyin Saraki of Nigeria, a leading advocate for the U.N.’s Every Woman Every Child effort and Founder-President of the Wellbeing Foundation Africa, will speak about the importance of bringing private sector approaches toward creating demand for health products and services. Stephen Sobhani, Director of Private Sector Engagement for Every Woman Every Child, will speak about the future of public-private partnerships in addressing important maternal and child health challenges in Africa.
“McCann Health is playing a critical role in reducing maternal and childhood mortality,” said H.E. Toyin Saraki. “By using commercial approaches toward creating demand for essential medicines and services, they are helping the public and private sector achieve our goals to ensure that no woman or child die needlessly from preventable conditions.”
“With less than 1000 days to reach the Millennium Development Goals, we are grateful for partners such as McCann Health to provide their insights, talent and resources as we jointly tackle these difficult health challenges,” said Stephen Sobhani.
“We are honored to have two important representatives of the U.N. Secretary General here with us today to discuss how to focus the creative community around important health issues such as maternal and child health,” said John Cahill, Global CEO of McCann Health. “We see incredible opportunities to harness the energy, innovation and creative resources of marketing and advertising professionals from the public and private sector to uncover innovative ways to create and sustain healthy outcomes across Africa and Asia.view more - Creative