McCann Asia Pacific
Thu, 01 Aug 2013 04:03:06 GMT
McCann Health, a division of McCann WorldGroup and the leading healthcare agency in Asia Pacific has joined forces with Hong Kong based Health Communications agency TT Healthcare to create TT McCann Health, with immediate effect.
This also marks McCann Healthcare’s reentry into the Hong Kong market, establishing a hub for the increasingly important Pearl River Delta region, one of the fastest growing regional economies in South China Guangdong Providence
John Cahill, Global CEO McCann Health commented, “This combined offering further consolidates and builds on our leadership status in Asia Pacific, TT McCann Health will give us the much needed bandwidth to offer new services to clients across Greater China.”
“TT Healthcare has been the dominant healthcare specialist agency in Hong Kong since its inception in 2002. We’re delighted to be business partners with TT Healthcare in this very important growth region across Hong Kong and the Pearl River Delta for our clients and McCann Health.” said Amar Urhekar, president Japan and executive vice president, McCann Health Asia Pacific.
With immediate effective TT Healthcare becomes TT McCann Health and will be located in the McCann WorldGroup office in Hong Kong. Renee Yeung will lead the agency as TT McCann Health’s managing director and report directly into David Shen, president of McCann Health Greater China.
Said David Shen: “Healthcare and wellness are deeply rooted in the culture of the Cantonese presenting enormous opportunities for our clients who establish a strong connection with consumers and other health stakeholders. I’m very excited that McCann Health has reentered Hong Kong as TT McCann Health – this will help us elevate our cross- platform service offering to our client roster in Hong Kong and Pearl River Delta.
Connie Lo, senior partner and founder of the TT Healthcare will continue to play a key role in business development and senior client relationship management at TT McCann Health for the foreseeable future. Also joining to support the new hub is Shook Leung, who will be based in Guangzhou as Brand Director for Hong Kong and Pearl River Delta and responsible for driving innovation and business growth.
This week, the rebranded TT McCann Health picked up its first piece of business with Arowana, one of the most popular cooking oil brands in China under Singapore-based Wilmar International. The agency has been entrusted to develop a fully integrated initiative, with immediate effect. This appointment followed an intensive four-way pitch with three other 4A agencies.
TT McCann Health’s client roster includes: Pfizer, Merck, Ipsen, Takeda, Haemonetics, DKSH, The Society for the Promotion of Hospice Care and Hong Kong Specialist Care Foundation.