In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness training program that combines cutting-edge exercise routines benefit of helping out people in need.

 

The program partners with NGOs to connect gym members who are willing to work out while in the service of helping communities in need. The workouts may include activities such as home rebuilding and construction, farming, recycling and garbage collection.

The Step Ahead program was conceived as a solution for people who are busy with work, family and other obligations, who want to stay in shape, but who also want to find time to help others.