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McCann Colombia's 'Titans Boot Camp' for Step Ahead Gym Chain Combines Fitness and Charity

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The intensive Step Ahead program is for Colombians who are busy but want to stay in shape and also want to find time to help others

McCann Colombia's 'Titans Boot Camp' for Step Ahead Gym Chain Combines Fitness and Charity
In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness training program that combines cutting-edge exercise routines benefit of helping out people in need.
The program partners with NGOs to connect gym members who are willing to work out while in the service of helping communities in need. The workouts may include activities such as home rebuilding and construction, farming, recycling and garbage collection.
The Step Ahead program was conceived as a solution for people who are busy with work, family and other obligations, who want to stay in shape, but who also want to find time to help others.

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Audio Post Production: Laika


Advertiser: Step Ahead Fitness Studio

Production Company

Director: Rafael Martínez and Sebastian López

Executive Producer: Maria Palau and Aura Jaramillo

Production Company: Direktor Films and Akira Films

Creative Agency

Art Director: Alejandro Salamanca, Alexánder Barranco and Andrés López

Chief Creative Officer: Samuel Estrada

Client Servicing: Santiago Camacho and Cristina Trujillo

Client Supervisor: Beto Gaitán and Andy Gaitán (Client Approval)

Copywriter: Andrés Salamanca, Alejandro Chaves and Julián Triana

Creative Agency: McCann Colombia

Executive Creative Director: Alejandro Bermúdez

McCann Worldgroup, Wed, 03 May 2017 16:46:35 GMT