McCann Buenos Aires is responsible for the latest campaign signed by Nesquik, created under an artistic approach that reflects the awakening of kids in a poetic way.

This is a step in the direction of Nesquik establishing an emotional bond with mothers through the concept “You get them out of bed, Nesquik awakes them”.

To accomplish this, the agency engaged visual artist and photographer Gaby Messina, who managed to connect with the kids portrayed in the campaign in a very sensible manner, intervening in their real mornings so as to generate content focused reaching out to those kids.