The Asia Pacific Tambuli Awards has revealed the
partial list of jurors for the 2018 Creative Executive jury led by
Melvin Mangada, chief creative officer and managing partner,
TBWA\Santiago Mangada Puno.
Representing Australia on the jury
is Pat Baron (left), creative council chair Asia Paicif and chief
creative officer, McCann Worldgroup Australia.
Other members of
the jury include Elvis Chau, partner and chief creative officer Anomaly
China, Chris Chiu, group chief creative officer DDB Singapore, Leigh
Reyes, president and chief creative officer, MullenLowe Philippines,
Merlee Jayme, chairmom and chief creative officer, Dentsu JaymeSyfu, and
Pat Baron, creative council chair Asia Pacific and chief creative
officer, McCann Worldgroup Australia.
The Creative Executive jury evaluates entries under the following
categories: Best Brand Idea for Good, Film and Digital Craft, Brand
Storytelling, Innovation, Public Relations, Regional Brand Development,
Sustainable Campaign, Branded Content and Entertainment and Tambuli
Origins. A new category this year, the Tambuli Origins honor brand
campaigns that celebrate local traditions, culture and values of people
in a country or region.
Says Mangada: "The Tambuli Awards is a
unique show that recognizes the role of brands in uplifting humanity. It
celebrates the purpose of creativity, how it can bring positive change
to our communities.
"Creativity is not just good for our humanity
but it's also good for business. More people are responding positively
to brands that push forward meaningful human change. Brands must find
their human purpose to matter more to people."
Says Chiu: "We all
believe in the power of creativity and how ideas can change the way we
live. Every once in a while, some of these ideas come to fruition and
deserve to be applauded. The Asia Pacific Tambuli Awards is a
celebration of all those 'once in a whiles'."
The pioneer award
show globally that honors brands that do good and do well, the APAC
Tambuli Awards celebrates brands that show the seamless integration of
creativity + human good + results. Case study entries must demonstrate
how brands uplift society, create positive change, and correlate purpose
The APAC Tambuli Awards is not an award on
charity, advocacy, pro bono, or CSR advertising, even if those campaigns
are welcome and encouraged to enter. The award, however, focuses on
mainstream brand campaigns that celebrate humanity, inspire purpose, and
Deadline for entries is on March 28.
for details and entry kit.