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McCann Australia's Pat Baron Joins APAC Tambuli's 2018 Creative Executive Jury

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The APAC Tambuli Awards celebrates brands that show the seamless integration of creativity, human good and its results

McCann Australia's Pat Baron Joins APAC Tambuli's 2018 Creative Executive Jury

The Asia Pacific Tambuli Awards has revealed the partial list of jurors for the 2018 Creative Executive jury led by Melvin Mangada, chief creative officer and managing partner, TBWA\Santiago Mangada Puno.

Representing Australia on the jury is Pat Baron (left), creative council chair Asia Paicif and chief creative officer, McCann Worldgroup Australia.

Other members of the jury include Elvis Chau, partner and chief creative officer Anomaly China, Chris Chiu, group chief creative officer DDB Singapore, Leigh Reyes, president and chief creative officer, MullenLowe Philippines, Merlee Jayme, chairmom and chief creative officer, Dentsu JaymeSyfu, and Pat Baron, creative council chair Asia Pacific and chief creative officer, McCann Worldgroup Australia.

The Creative Executive jury evaluates entries under the following categories: Best Brand Idea for Good, Film and Digital Craft, Brand Storytelling, Innovation, Public Relations, Regional Brand Development, Sustainable Campaign, Branded Content and Entertainment and Tambuli Origins. A new category this year, the Tambuli Origins honor brand campaigns that celebrate local traditions, culture and values of people in a country or region.

Says Mangada: "The Tambuli Awards is a unique show that recognizes the role of brands in uplifting humanity. It celebrates the purpose of creativity, how it can bring positive change to our communities.

"Creativity is not just good for our humanity but it's also good for business. More people are responding positively to brands that push forward meaningful human change. Brands must find their human purpose to matter more to people."

Says Chiu: "We all believe in the power of creativity and how ideas can change the way we live. Every once in a while, some of these ideas come to fruition and deserve to be applauded. The Asia Pacific Tambuli Awards is a celebration of all those 'once in a whiles'."

The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Deadline for entries is on March 28.

Visit for details and entry kit.

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McCann Melbourne, Fri, 09 Feb 2018 02:40:48 GMT