A year after adding media services to its
Australian offering, McCann Australia has further expanded its
integrated offering with the alignment of The Red Republic to the McCann
Australia stable of Australian agencies.
McCann will now include the social media, PR, experiential and design expertise of The Red Republic as part of the agency's integrated
offering through McCann Sydney, Melbourne, Gold Coast and Brisbane
Founded by former journalist Fleur Madden (left) in
2003, The Red Republic is a brand experience agency that specialises in
marketing communications including public relations, events and
activations, social media, digital, and design. Its client base covers a
range of lifestyle industries, including travel, fashion, beauty,
wellness, hospitality and property through its Sydney and Brisbane
offices. Madden will continue as CEO of The Red Republic, reporting to
McCann Worldgroup Australia chairman Ben Lilley.
Says Lilley: "In 2015, we launched McCann's national media services in
response to client demand for a genuinely integrated creative offering.
Now we are delighted to able to offer another key component of that
integrated creative offering through the marketing communications
expertise of Fleur and her team. Amplifying our creative reach and
effectiveness through social media, PR and experiential is key to the
success of every McCann campaign today. We are incredibly excited to now
offer a full suite of marketing services, seamlessly integrated with
our full creative, digital and media capabilities."
"It has been a pleasure to lead The Red Republic over the past 13 years
as a successful independent agency. I am very proud of what we have
achieved and who we are as a company. In looking at what the future held
for us, it was time to take the next step as a business to realise our
full potential. Finding a partner that could help us expand and ensure
we could offer our clients an extensive suite of services, and who was
also the right cultural fit was very important to me. Joining the McCann
Worldgroup family is a tremendous opportunity for The Red Republic and
we are thrilled to be part of a strong global network. This takes us up
to a whole new level as a business and I look forward to bringing
greater strategic and creative firepower to our clients, existing and
new, through this partnership."