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McCann Australia CCO Pat Baron Appointed to The One Club's International Board of Directors



Baron is the first creative leader dedicated exclusively to representing Australia on the Board

McCann Australia CCO Pat Baron Appointed to The One Club's International Board of Directors

Pat Baron, chief creative officer, Australia and chairman, McCann APAC Creative Leadership Council, McCann Melbourne has been appointed to the International Board of Directors at The One Club for Creativity.

Baron is one of nine new appointees to the International Board, and the first creative leader dedicated exclusively to representing Australia on the Board. Previously, the Board position alternated each three-year term between creatives from Australia and New Zealand.

Says Baron: "I am incredibly honoured to be a part of the innovative and dynamic organisation that is the One Club for Creativity. Offering support for the next generation of industry professionals, celebrating world-changing ideas and stimulating the collaboration of art and commerce is of the utmost importance, and is a vision that I am very much excited about.

"I vividly recall pouring over One Show manual's when I was a student.  To win my first One Show Pencil was a special day, because the One Club represents all that we aspire to as creatives.  As part of a big global creative community, the One Club has the power to change our world for the better and show us the path forward.  It's a journey I can't wait to begin."

Says Kevin Swanepoel, CEO, The One Club for Creativity: "One reason The One Club is so prestigious is because of its exceptional Board of Directors, an impressive group of the most prominent creative professionals from around the world. We are thrilled to have Pat Baron join the International Board, and look forward to him playing a key role in furthering our mission to support and celebrate the success of the global creative community, and solidifying the relevance of our mission in Australia."

SusanCredle (1).jpgIn other changes at the organization, FCB global CCO Susan Credle has been named chairwoman of the National Board of Directors.  She replaces José Molla, founder and CCO, The Community, Miami, whose term as chairman has ended.  He will officially hand over the reins to Credle at The One Show on Friday evening, May 11, during Creative Week in New York.

Three industry leaders have been added to The One Club National Board of Directors: Keith Cartwright, ECD, 72andSunny, Los Angeles, Chloe Gottlieb, EVP, CCO US, R/GA, New York, and Fernando Machado, global chief marketing officer, Burger King, Miami.

Other new members of The One Club International Board of Directors are:
  • Eugene Cheong, CCO, Ogilvy & Mather Asia Pacific and Singapore, Singapore
  • Sonal Dabral, group CCO, vice chairman, Ogilvy & Mather India, Mumbai (replacing Prasoon Joshi, executive chairman, CEO, McCann World Group India and president. South Asia, McCann Erickson Mumbai, India)
  • Leong Wai Foong, chairman, CCO, BBDO Greater China, Shanghai, China (replacing Dean Sciole, director of marketing, Cadillac China, Shanghai)
  • Mónica Moro, CCO, McCann Spain, Madrid, Spain
  • Masako Okamura, ECD, ASPAC, Dentsu Aegis Network, Manila, Philippines
  • Juliana Paracencio, regional CD, Memac Ogilvy & Mather, Dubai, UAE
  • Luiz Sanches, CCO, AlmapBBDO, São Paulo, Brazil (replacing Nizan Guanaes, chairman, Grupo ABC, São Paulo)
  • Yasuharu Sasaki, ECD, Dentsu Tokyo, Japan (replacing Naoki Ito, CEO, creative director and founder, Party, Tokyo)
Board members, who serve three-year terms, are selected based on three criteria: they must be prominent international creatives, be respected leaders in their given fields, and exert influence in their respective regions.

Responsibilities of Board members include providing input and feedback on the club's two dozen annual education, professional development, inclusion & diversity and gender equality programs, elevating The One Show and ADC Annual Awards in rankings in their regions, connecting the club with advertising and design universities and schools, and recommending outstanding candidates for awards judges.

The new Board members join a group of global creative leaders who serve as ambassadors for and advisors to the non-profit organization.  The complete list of current National Board members is at, International Board is at

Swanepoel made special note of José Molla's term as Board chairman, praising his strong dedication and strategic vision for successfully growing the club's initiatives, reputation and influence on a global level.

Says Swanepoel: "José has been a terrific leader and partner, and played a significant role in the club becoming the creative industry's global leader in education, professional development, inclusion & diversity and gender equality programming. We thank him for his many important contributions to making The One Club an organization that nurtures a more vibrant and inspired global creative community."

Past One Club Board members include industry legends such as Bob Barrie, Lee Clow, Lee Garfinkel, Jeff Goodby, Sir John Hegarty, Ed McCabe, Dan Wieden and others.  

The announcement was made in lead up to The One Club's Creative Week, May 7-11, 2018 in New York.  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week includes The One Show over two nights, ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organisation recognising creative excellence in advertising and design.  The ADC Annual Awards honours the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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McCann Melbourne, Thu, 03 May 2018 07:23:26 GMT