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McCann Appointed by Plan International to Create New Global Brand Strategy



Agency partners with Weber Shandwick and MRM to launch new global brand strategy and integrated communication programme

McCann Appointed by Plan International to Create New Global Brand Strategy

McCann London has been appointed by Plan International - the independent development and humanitarian organisation to advance children’s rights and equality for girls around the world – to define and deliver a new global brand strategy and launch program. McCann will partner with Weber Shandwick’s Social Impact Team and MRM to define the new brand strategy for the organisation.

Plan International is a global NGO and works in more than 75 countries across the world, to create a more just future for children and equality for girls. Plan International believes in the power and potential of every child. But this is often suppressed by poverty, violence, exclusion and discrimination. And it’s girls who are most affected. Working together with children, young people, their supporters and partners, they strive for a just world, tackling the root causes of the challenges facing girls and all vulnerable children. 

Goody Gibson, chief development and marketing officer, Plan International Canada said: "McCann’s “Truth to Meaning” and “6Cs” strategic process was truly impressive and is exactly what is needed to distil the complexity of an organization like Plan International into a brand strategy that can help align the organization and make Plan International the global platform of choice for the next generation of influencers, advocates, activists, donors and philanthropists across the world.”

Jessica Tamsedge, MD, McCann London said: “We are honoured to have been appointed to work with Plan International, an NGO dedicated to creating a brighter future for children. Plan International stands apart for its investment in sustainable solutions the world over and we cannot wait to build a brand around such a compelling truth. A proud moment for McCann Worldgroup.”

This win comes off the back of a year of organic growth and consolidation for McCann London in their global partnerships with RB, Nomad Foods, eBay, Pernod Ricard and Just Eat Takeaway.    

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McCann London, Mon, 22 Mar 2021 15:11:57 GMT