McCann and State Street Global Advisors Team Up with Elizabeth Banks

State Street Global Advisors, the asset management business of State Street Corporation, has teamed up with actress, director and business owner Elizabeth Banks to launch the “Crazy Enough to Work” campaign featuring a series of short films and accompanying podcasts to raise awareness of several mid-cap companies that make up their SPDR® S&P MIDCAP 400 ETF, called MDY.

Each short film features Elizabeth Banks as she explores how several mid-cap companies on the MDY ETF (Samuel Adams, Dunkin Donuts, The New York Times, and EPR Properties) got their start, overcame the odds and remain relevant as the world changes around them—and how their stories have been “Crazy Enough to Work.” Through frank and upbeat discussions with company founders and executives, Elizabeth Banks uncovers inspirational moments that thread together the ways that these companies have influenced and inspired their customers and employees.

“Our goal is to always bring our best thinking and insights to our clients,” said Stephen Tisdalle, chief marketing officer at State Street Global Advisors. “Despite delivering higher annualized returns over the last two decades, mid-cap stocks receive scant attention when compared to their large and small cap peers. Crazy Enough to Work takes a fun, innovative and engaging approach to help investors get a closer look at several companies that make up the mid-cap equity sector.

“It was a great experience teaming up with State Street Global Advisors to create Crazy Enough to Work,” said Elizabeth Banks. “The trials and successes of these often overlooked mid-sized companies were eye-opening. As a fellow entrepreneur, I found it exciting to go behind the scenes and help these organizations tell their stories to the world.”