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McCann and State Street Global Advisors Team Up with Elizabeth Banks


Film series from 'Fearless Girl' agency and brand explores businesses Boston Beer, Dunkin Donuts, The New York Times, and EPR Properties

McCann and State Street Global Advisors Team Up with Elizabeth Banks
State Street Global Advisors, the asset management business of State Street Corporation, has teamed up with actress, director and business owner Elizabeth Banks to launch the “Crazy Enough to Work” campaign featuring a series of short films and accompanying podcasts to raise awareness of several mid-cap companies that make up their SPDR® S&P MIDCAP 400 ETF, called MDY.

Each short film features Elizabeth Banks as she explores how several mid-cap companies on the MDY ETF (Samuel Adams, Dunkin Donuts, The New York Times, and EPR Properties) got their start, overcame the odds and remain relevant as the world changes around them—and how their stories have been “Crazy Enough to Work.” Through frank and upbeat discussions with company founders and executives, Elizabeth Banks uncovers inspirational moments that thread together the ways that these companies have influenced and inspired their customers and employees.

“Our goal is to always bring our best thinking and insights to our clients,” said Stephen Tisdalle, chief marketing officer at State Street Global Advisors. “Despite delivering higher annualized returns over the last two decades, mid-cap stocks receive scant attention when compared to their large and small cap peers. Crazy Enough to Work takes a fun, innovative and engaging approach to help investors get a closer look at several companies that make up the mid-cap equity sector.

“It was a great experience teaming up with State Street Global Advisors to create Crazy Enough to Work,” said Elizabeth Banks. “The trials and successes of these often overlooked mid-sized companies were eye-opening. As a fellow entrepreneur, I found it exciting to go behind the scenes and help these organizations tell their stories to the world.”


State Street Global Advisors
Chief Marketing Officer: Stephen Tisdalle
EVP, Managing Director, Global Head of Brand, Advertising & Communications: John Brockelman
VP, Advertising & Media: Nick Horwath
VP, Advertising & Media: Kristie Tillinghast
Senior Associate, Advertising & Media: Emily Mertz

McCann New York
Chairman, Chief Creative Officer: Joyce King-Thomas
EVP, Global Executive Creative Director: Pierre Lipton
SVP, Group Creative Director: Peter Powell
SVP, Group Creative Director: Gene Campanelli
Chief Production Officer: Nathy Aviram
Executive Producer: Deb Archambault
Senior Producer: Sara Ward
Music Producer: Dan Gross
EVP, Global Account Director: Rob Rawley
SVP, Group Account Director: Amber Greenwalt
VP, Account Director: Brittany White
Account Executive: Mitch Katz
Account Executive: Jake Krasnow
Assistant Account Executive: Jon Chew
SVP, Head of Communications Strategy: David Broad
SVP, Group Strategy Director: Dan Cohn
Strategist: Nina Kossoff
Associate Director of Project Management: Mark Sullivan
Senior Project Manager: Steve Marchione
EVP, Director of Business Affairs: Danielle Korn
SVP, Talent Partnerships: Kimberly Kress
Business Manager: Hovannes Moussati
Business Manager, Music: Sam Belkin

Executive Producer: Lisa Mehling
Executive Producer: David Gordon Green
Executive Producer: Michel Waxman
Director: Amir Bar-Lev
Producer: Shanah Blevins
Director of Production: Paul Daley
Assistant Director (Los Angeles): Greg Jenks
Assistant Director (New York): Rob Jackson
Assistant Director (Boston): Brian Stevens
Wardrobe: Wendi Ferreira
Wardrobe: Nicole DeJulio
Hair: Mark Townsend
Hair/Makeup (New York): Michelle Tang
Hair/Makeup (Los Angeles/Boston): Kathleen Beaton
Makeup (Los Angeles): Fiona Stiles
Makeup (New York/Boston): Gita Bass

Lost Planet
Editor: Charlie Johnston 
Editor: Saar Klein
Assistant Editor: Kenji Yamauchi

Editor: James Duffy
Assistant Editor: Evelina Gokinayeva

Flicker Film Works
Editor: Mustafa Bhagat
Editor: Laura deNey
Post Production Supervisor: Eric Jacobs

Sound Lounge
Audio Engineer: Tom Jucarone
Audio Engineer: Rob Sayers

Executive Producer: Ryan Dilley
Mixed and Mastered: Evan Viola
Senior Producer: Dan Bloom
Director of Editorial Operations: Carly Migliori

Sibling Rivalry
Executive Creative Director: Joe Wright
Executive Producer: Maggie Meade
Head of Production: Joanna Fille
Creative Director: Jorge Peschiera
Design: Elaine Park
Design: Edwin Santa Cruz
Design: Livia Lenhoff
Design: Christian Palma
Animation: Matt Caldamone
Animation: Dan LoGiudice
Post Producer: Renee Haar
Post Producer: Danny Rosenbloom

Dom & Tom
Partner/Account Strategist: Dominic Tancredi
Account Strategist: Ariel Greenstein
Project Manager: Sarah Hameed
Web Developer: Karina Gaulin
Senior Web Developer: Dan Costalis
Associate Director of UX: David Bean

CRAFT Worldwide
Executive Producer: Chad Saville
Digital Producer: Chava Quinn
Senior Front End Developer: David Lillis
Front End Developers: Gerson Mejia
Front End Developer: Shane Atkins
Junior Front End Developer: Hannah Cain
QA Engineer: Faiza Islam
Digital Designer: Jonathan Hoffman

Fundamental Media
President, North America: Andrew Chesney
Senior Account Manager: Nicole Santospago
Senior Account Manager: Daniel Kaepplinger
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Genres: People

Categories: Media and Entertainment, Online

McCann Worldgroup, Thu, 25 Oct 2018 11:52:58 GMT