McCann and MRM Creative Leads Renew Roles to Chair Crowbar 2021

AAMS appoints McCann Worldgroup and MRM Singapore as agency partners once again for Crowbars 2021. Alfred Wee, group creative director of McCann Singapore; and Dante Abelarde, executive creative director of MRM, will be chairing and co-chairing Crowbars 2021.

Crowbar Awards, widely recognised as the leading award show for emerging creatives from Singapore’s design institutions, stemmed as a creative platform to showcase new and innovative creative ideas to recognise the best young talents soon to enter the industry.

“Every year, fresh blood and fresh new ideas were put under the scrutiny of a panel of judges made out of award-winning industry practitioners. And every year, they were left impressed, if not, hopeful that we have a pool of creative talents that is innovative, entrepreneurial and creative with their breakthrough thinking." commented Alfred. "Crowbar always creates a sense of excitement for jurors, and we are hopeful that with The Nxt Reset as this year’s theme, we will see inspiring pieces for a world in recovery.” 

“This year’s theme speaks to the future creative leaders, filled with hunger, passion and drive to want to shape the world. These millennials, as well as digital natives, are susceptible to change and are quick to adapt. We’ve witnessed innovative and world-changing ideas at Crowbar, and we are just as encouraged for this year.” added Dante.

Speaking about this, Bernard Chan, CEO, AAMS, said: “We are thrilled that these two veterans have renewed their commitment to chair Crowbars and to continue our cause at Crowbars. Their interest and enthusiasm for this award is truly gratifying, and we thank them for their volunteering and selfless interest once again."

AAMS has always been the leader in championing creativity and relevancy in Singapore’s advertising, marketing, and communication industry as part of its key objective to raise Asia’s profile.