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McCann 215 Reveals What the San Francisco Giants Would Do If They Didn’t Play Baseball

Creative 127 Add to collection

Spot features Giants team members Brandon Crawford, Joe Panik, Hunter Pence and Buster Posey

McCann 215 Reveals What the San Francisco Giants Would Do If They Didn’t Play Baseball
For 60 years, the San Francisco Giants have been the embodiment of everything that makes their city unique—from memorable characters to absurd coincidences; from unexpected successes to traditions that seem to appear overnight. When it comes to baseball, it doesn’t get more SF than the Giants.

The brand campaign includes outdoor elements and five 30-second spots titled “If I Weren’t a Player,” each featuring a Giants team member (Brandon Crawford, Joe Panik, Hunter Pence, Buster Posey, Andrew McCutchen) humorously and realistically conveying how even if he weren’t playing on the team, he would still be a Giants fan. 

The campaign launches today on digital and social platforms, in addition to traditional TV, radio, and out of home channels. Four out of five videos are live; McCutchen’s will launch in April. 

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Mix: One Union Recording

Engineer: Eben Carr (Senior)

Sound Designer: Chris Pinkston

Music Production: Stock Music

Producer: Jeff Martin

Sound Design: 740 Sound

Executive Producer: Scott Ganary (President)

Creative Agency

Creative Agency: 215 McCann

Post Production / VFX

Flame Artists: Mark Everson

VFX: Everson Digital

Production Company

Production Company: Avocados and Coconuts

Executive Producer: Dalia Burde

Director: Brandon Loper

DOP: Donavan Sell

Producer: Rachel Serada Barth

EVP, Production & Operations: Mario Alioto

Production Manager: Bijan Rafie-Tari


Advertiser: San Francisco Giants

Brand: Bryan Srabian

VP of Marketing: Danny Dann

VP, National Brand Leader: Paul Hodges

Marketing and Communications Manager: Kara Gilmore

VP of Global Creative: Nancy Donanti

McCann Worldgroup, Fri, 23 Mar 2018 16:48:51 GMT