Fri, 14 Jun 2019 03:38:28 GMT
A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip.
With three flavors to try from the Craft Beer world, there’s a Pale Ale, Session IPA and Golden Ale, which brings long absent modernity, flavour and sophistication to the frozen chip category.
Says Heath Collins, creative director, Cummins&Partners: “I betcha couldn’t craft a better McCain craft beer battered chip ad than a Cummins&Partners McCain craft beer battered chip ad, because Cummins&Partners use a little bit of better craft to best craft them.”
Says Sophie Webb, senior brand manager at McCain Foods, Australia & New Zealand: “It’s great to bring to life our McCain Craft Beer Battered Chip range through a new creative campaign that is truly a cut above and appeals to younger audiences.”
This tongue twister of a campaign is rolling out across Australia with an online video campaign, OOH, and radio.
Advertiser: McCain Foods Australia
Colourist: Abe Wynen
Director: Jesse Richards
Editor: Nick Weller
Executive Producer: Karley Cameron
Production Company: Cummins&Partners
Sound Company: Bang Bang Studios
Sound Engineer: Sam Hopgood
Sound Producer: Polly McGregor
Broadcast Producer: Afrim Memed
Creative Agency: Cummins&Partners, Melbourne
Creative Director: Heath Collins
Group Account Directors: Georgie Bugelly
Head of Brand : Michael Hyde (Head of Brand Strategy)
Media Agency: Carat
Genres: Comedy, Dialogue
Categories: Food, Frozen FoodCummins&Partners Melbourne, Fri, 14 Jun 2019 03:38:28 GMT