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McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

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Cummins&Partners Melbourne's campaign rolls out across Australia with an online video campaign, OOH, and radio

McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip.

With three flavors to try from the Craft Beer world, there’s a Pale Ale, Session IPA and Golden Ale, which brings long absent modernity, flavour and sophistication to the frozen chip category.

Says Heath Collins, creative director, Cummins&Partners: “I betcha couldn’t craft a better McCain craft beer battered chip ad than a Cummins&Partners McCain craft beer battered chip ad, because Cummins&Partners use a little bit of better craft to best craft them.”

Says Sophie Webb, senior brand manager at McCain Foods, Australia & New Zealand: “It’s great to bring to life our McCain Craft Beer Battered Chip range through a new creative campaign that is truly a cut above and appeals to younger audiences.”

This tongue twister of a campaign is rolling out across Australia with an online video campaign, OOH, and radio.

McCain crafts a better beer batter chip in newly launched campaign via Cummins&Partners
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Advertiser: McCain Foods Australia

Production Company

Colourist: Abe Wynen

Director: Jesse Richards

Editor: Nick Weller

Executive Producer: Karley Cameron

Grade: Crayon

Production Company: Cummins&Partners


Sound Company: Bang Bang Studios

Sound Engineer: Sam Hopgood

Sound Producer: Polly McGregor

Creative Agency

Broadcast Producer: Afrim Memed

Creative Agency: Cummins&Partners, Melbourne

Creative Director: Heath Collins

Group Account Directors: Georgie Bugelly

Head of Brand : Michael Hyde (Head of Brand Strategy)

Media Agency: Carat

Genres: Comedy, Dialogue

Categories: Food, Frozen Food

Cummins&Partners Melbourne, Fri, 14 Jun 2019 03:38:28 GMT