senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

McCain Canada Ends Uncomfortable Questions at Family Gatherings with DistractiFRY

02/12/2022
Advertising Agency
Toronto, Canada
338
Share
Rethink's voice-activated device shifts touchy conversations before they cause disagreements

Have you ever been asked an uncomfortable question at a family gathering? 

Now that the holiday season is officially here, with it comes family gatherings that can be overwhelming. Certain topics from nosy but well-meaning relatives will inevitably arise. Talks of engagement rings and grandkids (or lack thereof), political conversations that nobody asked for, and debates about cryptocurrencies are just some of the divisive topics that can cause unnecessary tension at family gatherings.

Rethink and McCain Foods, the world’s largest manufacturer of prepared potato products knows that if there’s one thing that can shift those touchy conversations before they cause disagreements, it’s french fries– after all, 99.2% of the population loves them.

Introducing the McCain DistractiFRY: a voice-activated device that dispenses hot, crispy and oh-so-delicious McCain fries each time it hears one of 80 pre-programmed trigger phrases. It senses uncomfortable questions such as:

“Got a job yet?”

“Who are you voting for?”

“That’s an interesting haircut.” 

“Where’s my grandchild?”

“When I was your age, I already…”

“I don’t mean to be rude, but…”

“It’s not a pyramid scheme!”

“Conspiracy.”

“Inflation.”

“Vaccine.”

"Climate change.”

Watch how quickly heated conversations cease and family members gather around with smiles  on their faces when the smell of fresh fries wafts through the air. 

“Despite best intentions, awkward moments can arise during family gatherings,” says Matt Kohler, managing director at McCain. “Our goal is to bring people together, and the DistractiFRY is a fun, relatable way to connect with your loved ones.”

McCain is giving one lucky Canadian the chance to have the DistractiFRY at their next family gathering. Dubbed ‘The DistractiFRY Dinner’, McCain will cater your next get together, complete with the DistractiFRY and tons of McCain fries. Supplementary prizes include four Philips air fryers. Interested participants can visit mccaindistractifry.ca to enter. 

Credits
Brand
Agency / Creative