Mcasso Go 'Ultra Low' with Gary Numan

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Mcasso's Sam Worskett created the arrangement for the ‘Cars’ campaign, a joint initiative between the UK Government and the automotive industry
Mcasso Go 'Ultra Low' with Gary Numan

Go Ultra Low (the joint venture between the UK Government and automotive industry) have called upon NOW to create a new campaign to encourage even more people to go electric.

‘The Car’, directed by Bob Partington for 1stAveMachine, illustrates how electric vehicles are a more common sight on roads countrywide, with improved technology and more charging stations to support and encourage drivers to have the confidence to go make a greener choice for a cleaner future.

Mcasso's Sam Worskett created a new arrangement of ‘Cars’ with the approval of Gary Numan, with music supervision by sister company Curved Arrow.

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RAND

BRAND: Go Ultra Low

CLIENT: Poppy Welch, Head of Go Ultra Low

GOVERNMENT HEAD OF GO ULTRA LOW: Susie Seldon

SENIOR CAMPAIGN MANAGER: Ben Wicks

CAMPAIGN MANAGER: Kanyin Sanusi

AGENCY

CREATIVE AGENCY: Now

CCO: Remco Graham

CREATIVE DIRECTOR: Harv Bains

CREATIVE: Amelia Wood

PLANNER: Flora Joll

CLIENT SERVICES DIRECTOR: Toby Fairclough

BUSINESS DIRECTOR: Katie Creighton

SENIOR ACCOUNT MANAGER: Luciana Bhangu

AGENCY PRODUCER: Lucy Jay

CREATIVE SERVICES DIRECTOR: Simon Jerome

PRODUCTION COMPANY

PRODUCTION COMPANY: 1stAveMachine

DIRECTOR: Bob Partington

MUSIC

MUSIC SUPERVISION: Lisa McCaffery and Oliver Jay at Curved Arrow

MUSIC ARRANGEMENT AND RE-RECORD: Sam Worskett at Mcasso

Mcasso, 9 months ago