9 months ago
Go Ultra Low (the joint venture between the UK Government and automotive industry) have called upon NOW to create a new campaign to encourage even more people to go electric.
‘The Car’, directed by Bob Partington for 1stAveMachine, illustrates how electric vehicles are a more common sight on roads countrywide, with improved technology and more charging stations to support and encourage drivers to have the confidence to go make a greener choice for a cleaner future.
Mcasso's Sam Worskett created a new arrangement of ‘Cars’ with the approval of Gary Numan, with music supervision by sister company Curved Arrow.
BRAND: Go Ultra Low
CLIENT: Poppy Welch, Head of Go Ultra Low
GOVERNMENT HEAD OF GO ULTRA LOW: Susie Seldon
SENIOR CAMPAIGN MANAGER: Ben Wicks
CAMPAIGN MANAGER: Kanyin Sanusi
CREATIVE AGENCY: Now
CCO: Remco Graham
CREATIVE DIRECTOR: Harv Bains
CREATIVE: Amelia Wood
PLANNER: Flora Joll
CLIENT SERVICES DIRECTOR: Toby Fairclough
BUSINESS DIRECTOR: Katie Creighton
SENIOR ACCOUNT MANAGER: Luciana Bhangu
AGENCY PRODUCER: Lucy Jay
CREATIVE SERVICES DIRECTOR: Simon Jerome
PRODUCTION COMPANY: 1stAveMachine
DIRECTOR: Bob Partington
MUSIC SUPERVISION: Lisa McCaffery and Oliver Jay at Curved Arrow
MUSIC ARRANGEMENT AND RE-RECORD: Sam Worskett at Mcasso