M&C Saatchi's Mark Awarded at One Show

Build With Chrome, a collaboration between M&C Saatchi’s digital, data and direct arm Mark, Google and North Kingdom has won Gold and Silver pencils at the globally prestigious One Show Interactive Awards in New York on Sunday.
 
Build With Chrome – the campaign that has engaged millions around the world to build their virtual Lego creations viaGoogle’s browser, won Gold in the highly sought after Website - Services category.
 
The One Club judges handed out Just 28 Gold Pencils for the more than 4,500 submissions from all around the globe.
 
Build With Chrome also won a Silver Pencil for Integrated Branding Campaign – Online, to make it a special double for the reigning B&T and AdNews Digital Campaign of the Year.
 
The campaign has won metal in every award show it has entered, both globally and in Australia, since its launch nearly a year ago.
 
Just last week it took out the People’s Voice Award for Best Online Campaign at the Webby’s – known worldwide as the “Oscars of the Internet”.
 
Only two other Australian agencies won Gold at One Show Interactive: George Patterson Y&R Melbourne’s Mobile Medic for Defence Force Recruiting in the Mobile – Augmented Reality category and McCann Melbourne’s Dumb Ways To Die for Metro Trains in the Online Films & Video – Music Videos category.
 
Patts also won Silver for Mobile Medic in Interactive Advertising – Augmented Reality.
 
View all the One Show Interactive Winners here: http://www.oneclub.org/downloads/finalists/2013-osi-pencils.pdf