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M&C Saatchi/Mark Wins Caples Golds & Silvers

Awards and Events 0 Add to collection

Build with Chrome, Name Tunnels and Frontrow campaigns win

M&C Saatchi/Mark Wins Caples Golds & Silvers

 

M&C Saatchi/Mark has won two Caples Golds and one Silver amid a highly successful haul for Australia and New Zealand agencies at the prestigious international Direct awards show.
 
‘Build with Chrome’ for Google continued its stellar year with a Gold in the Campaign Microsites category. Indeed, M&C Saatchi/Mark had two of the three Golds handed out in this category with its ‘Name Tunnels’ for Amnesty International also winning best Microsite.
 
‘Build’, the campaign that continues to engage millions around the world to build their virtual Lego creations via Google’s browser, also picked up Silver in Interactive Campaigns.
‘Frontrow’another Google campaign, was a finalist in Creative Use of Technology, alongside ‘Build’.
 
Go here http://www.caples.org/winners/2012 for all the results.
 
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lbbonline.com, Mon, 10 Dec 2012 15:46:19 GMT