In Sydney, M&C Saatchi/Mark has snared more finalists than any agency in this year’s ADMA Awards with 29 across seven clients – with 21 for Creative and eight for Effectiveness. Two Google campaigns alone count for 13 of the 29 finalists: Chrome Build and Front Row.
This eclipses M&C Saatchi/Mark’s previous best haul of 24 finalists in 2010, where 21 (88 per cent) were converted into metal. The winners will be announced at the Awards Gala Dinner on November 1, which will be held at the Westin in Sydney.
Judges were impressed by the high standard of entries. “The standard of entries this year was particularly high and the winners really demonstrated how they were driving real value for their organisations. The quality and rigour seen in this year’s entries brings to life how these industry leaders are pushing the boundary on highly effective marketing” said Nick Adams, Director, One to One Marketing, Telstra
To view the full list of finalists go here