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M&C Saatchi Wins NRMA Insurance, SGIC, SGIO


Agency awarded creative account for insurance brands

M&C Saatchi Wins NRMA Insurance, SGIC, SGIO

M&C Saatchi has been appointed by insurance brands NRMA Insurance, SGIC and SGIO to handle creative services following a competitive pitch.

Anthony Justice, Head of Marketing for NRMA Insurance, SGIC and SGIO said: “We selected M&C Saatchi on the strength of their strategic thinking and creative ideas regarding our direct insurance brands".

“The team at M&C Saatchi illustrated they have the capability to partner with us in developing and implementing a highly creative approach that strengthens the core positioning of our brands.”

M&C Saatchi CEO Jaimes Leggett said: “This is a significant win for the agency".

“As well as being one of the largest accounts in Australia, NRMA Insurance, SGIC and SGIO are iconic brands in the Australian market. We can’t wait to get started.

“It’s great to see the bolstered team making their mark.”

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M&C Saatchi Sydney, Wed, 16 Apr 2014 10:58:54 GMT