Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

M&C Saatchi Wins DE Master Blenders 1753



Global coffee account win off the back of Sydney’s Moccona relationship

M&C Saatchi Wins DE Master Blenders 1753

M&C Saatchi’s worldwide network has won global coffee business DE Master Blenders 1753 off the back of M&C Saatchi Sydney’s relationship with Moccona.

M&C Saatchi has held Moccona, DEMB’s premium Australian coffee brand, since 2007 producing a string of successful campaigns in that time.

In addition to Moccona in Australia, the win will add Douwe Egberts, L’OR, Senseo, Merrild and Marcilla to the M&C Saatchi network, household brands in DEMB’s core markets of Spain, Belgium, Poland, Scandinavia and Thailand.

DEMB Chief Marketing Officer Fiona Hughes said “M&C Saatchi has demonstrated that their philosophy of Brutal Simplicity of Thought will benefit both how we work and the work that we will produce. I am delighted with their appointment.”

M&C Saatchi Worldwide Chairman Tom Dery said it is “hugely gratifying” for the seeds of a global win to germinate in the Sydney office.

“It’s testament both to the strength of our relationship with our client and the strength and unity of the M&C Saatchi global network.”



view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Hot Beverages, Soft Drinks

M&C Saatchi London, Mon, 17 Feb 2014 16:30:36 GMT