M&C Saatchi has won the Boots digital creative account, including media strategy and implementation, following a highly competitive pitch.
M&C Saatchi will run digital strategy for Boots, its leading skincare brand No7, and Boots Opticians across all social, mobile and digital campaigns. Working together with Walker Media, the remit includes digital media planning and buying, and search.
Lisa Thomas, CEO at M&C Saatchi Group, said: “This is a significant win for the M&C Saatchi Group, and we’re very excited about working together with Boots on the brand’s longer term digital strategies. Driving digital innovation is imperative to maintaining Boots’ leading edge, and we are looking forward to developing engaging and innovative digital campaigns that will take the brands to the next level.”
Elizabeth Fagan, Marketing Director, Boots UK, added: “We want to inspire our customers to feel good, and deliver the high level of customer experience, care and expertise however they choose to engage with our brand. Bringing that experience of the Boots brand to life across all channels is key, and digital is becoming increasingly important to our strategy, particularly as a means of deepening the relationships we have with our customers. We were impressed by M&C Saatchi’s understanding of the Boots brand and their creative thinking, and we are looking forward to working with them as we continue to grow the Boots brand.”
The agency’s first piece of work for the brand is ‘Boots Camp’ – a content hub full of inspiration, hints and tips for getting people to make the most of summer.
This major win for M&C Saatchi comes in the wake of being appointed by the world’s leading chemical company, BASF.
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