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M&C Saatchi Tops Australian Financial Review's Most Innovative Companies 2017 List

Awards and Events 86 Add to collection

Leo Burnett Sydney ranked #4, CHE Proximity #7

M&C Saatchi Tops Australian Financial Review's Most Innovative Companies 2017 List
M&C Saatchi Group has topped The Australian Financial Review's Most Innovative Companies list 2017 while Leo Burnett Sydney ranked #4, - moving up 10 places from last year's list - and CHE Proximity has been ranked #7.

According to the AFR, one of the standout innovations as assessed by this year's judging panel was top-ranking M&C Saatchi's "Fireblanket" for client NRMA. It is a prototype wireless sensor network that smells bushfire, and tracks and predicts where the fire could go. The sensor nodes are placed around at-risk communities, acting as a 24/7 early-warning system for bushfires.

3cbc9cd.jpg"NRMA's stated purpose is to 'Make your world a safer place'. So to start, we looked at what makes Australia unsafe. We zeroed in on bushfires and went deep to understand the gaps," Justin Graham (far left), chief strategy officer at M&C Saatchi Group told the Australian Financial Review.

Says Jaimes Leggett (above right), CEO, M&C Saatchi: "We're honoured to be named the most innovative company in Australia. To be ranked alongside those disrupting markets, building products and changing the world is humbling. It's a great accolade for all in the industry and an important marker of the value we bring to clients. Every business in every market is being disrupted. Creativity as a means of driving business transformation is profound, and Australia needs it more now than ever."

Leo Burnett Sydney has been on a 2-year transformation strategy focused on innovation.  

Pete Bosilkovski - CEO Leo Burnett Sydney 1 (1).jpgSays Leo Burnett, Sydney CEO Pete Bosilkovski (left): "Our unwavering focus on 'consumer first innovation' has transformed our business and the services we offer our client partners. At a time when brands face fierce competition and disruption, we believe innovation plays a critical role in not only keeping brands competitive and relevant, but in helping to future proof their growth, and change the rules of the game."  

"The new experience economy is very exciting for us as it's creating new opportunities for our business and client partners. We are very proud that our company strategy and lateral innovation solutions have being recognised again as part of The AFR's Most Innovative Companies list for the second year."
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Campaign Brief, Wed, 20 Sep 2017 01:36:44 GMT