M&C Saatchi Tel Aviv's Super-Fast Bumper Ad for Jaguar Helps Charities
The agency created a bumper for the brand that's just 3.5 seconds long and gave the other few seconds to charities who really need it
YouTube Bumper Ads are a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity.
Jaguar presents: The 3.5 sec Bumper ads for the Jaguar F-Type, one of the fastest cars. 6 seconds is way too much time.
So the automaker decided to donate the spare seconds for those who need it the most: Ten nonprofit organisations – for them every second of exposure is a blessing.
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Editor: Alex Osadchi
lbbonline.com, Mon, 19 Mar 2018 17:06:55 GMT
Creative Agency: M&C Saatch Tel Aviv
Copywriter: Uri Marek
Art Director: Alon Avni
Chief Creative Officer: Tzur Golan
Group Account Directors: Idit Zemmer