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M&C Saatchi Talk Appoints Will Cooke as Head of Strategy & Creative

27/10/2020
Advertising Agency
London, UK
91
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Will joins the agency from Golin, where he most recently held the position of executive director strategy and innovation

M&C Saatchi Talk, leading global communications agency within the M&C Saatchi Group, has appointed Will Cooke as head of strategy and creative and member of the Board. He will be responsible for driving growth and leading on the agency’s proposition, process, and practice to deliver valuable brand conversations.

Working closely with the M&C Saatchi Intelligence team, he’ll also manage M&C Saatchi Talk’s comprehensive suite of insight and measurement tools, steering the agency’s use of data to inform leading strategy and creative execution.

With a passion for insights, intelligence and creative thinking, Will’s extensive experience covers a broad range of sectors from alcohol to automotive, tech and travel, and FMCG through to fitness. He’s previously worked on campaigns for Smirnoff, Diageo, Honda, Adobe, Oracle, Virgin Trains, Unilever, Mondelez and Garmin. At M&C Saatchi Talk he joins talented teams working with a wide roster of popular brands including Homebase, EE, Dixons Carphone, Johnson & Johnson, Pandora, Le Creuset and Pernod Ricard.

Will joins the agency from Golin, where he most recently held the position of executive director strategy and innovation, overseeing an integrated planning team to develop campaigns that earn attention and deliver value for businesses, brands, and audiences. He also served on the Board leading the Culture & Innovation Programme.

Ryan Woor, COO of M&C Saatchi Talk, says: “We are thrilled to have Will join our leadership team here at M&C Saatchi Talk. His drive and ambition to make a real difference to audiences, brands, and culture, combined with his vast brand experience made him a clear choice at this pivotal stage in the agency’s new chapter and vision ahead.”

Will Cooke adds: “Throughout my career I’ve been fortunate enough to work with some very smart folk and truly remarkable brands. Those who had the fire and passion to create work that was not just seen but shared and talked about. There is a real potency to M&C Saatchi Talk’s offering, and with the insights, collaboration and scale of their network there is the assured ability to create the conversations that drive meaningful change.”

The news also follows recent new hires for the agency’s UK Consumer team – head of consumer, Lucy Swan and senior associate director, Chloe Mitchell.


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