M&C Saatchi has announced the promotion of
Andy Flemming to the position of group creative director. He previously
held the role of creative director within the advertising agency.
his new role, Flemming will be responsible for driving the creative
vision across the group's agencies as well as encouraging the very best
copy standards - writing being his fundamental passion.
Jaimes Leggett, group CEO, M&C Saatchi: "Andy is one of the most
talented and passionate creative minds in the industry. He has made a
massive contribution on work with some of our biggest clients."
Andy DiLallo, chief creative officer, M&C Saatchi: "We have a very
clear mandate for any new talent entering the building - top 5% of
talent in the world. It's driven by a belief that good isn't good
enough. We want people whose driving ambition is to be brilliant. It's
no surprise there are people already residing in the building that fit
this mold. Andy Flemming is a brilliant example.
"He is the undeniable archetype for what we think it takes to reshape
and help define the future Australian creative landscape. He is not only
a world-class talent but also a ball of infectious passion and energy.
This is a well-deserved promotion, and one that signals our intentions
for the creative department moving forward."
M&C Saatchi in 2006. A seasoned writer with over twenty-five years
experience, he started his career working from the back of an
illegally-parked VW Beetle in London, followed by work in agencies such
as the then Chiat/Day/Mojo, BSB Hong Kong, Bates Singapore and George
Patterson Melbourne and Sydney.
He's been responsible for penning
some of the group's biggest campaigns including the CAN Launch with
Toni Collette, 'Kids' for CommBank, 'Jumper' and 'Dancer' for Lexus and
almost every major Optus campaign from the agency including Idris Elba's
'Love letter to football' for the upcoming Premier League launch
He's been globally recognised in awards shows such as
Cannes, D&AD, London International, Adfest, Australian Award and The
One Show. However, Flemming cites being bitten by a lion in Africa as
his major career highlight.
Says Flemming: "M&C Saatchi has
reinvented itself many times making it a truly exciting place to be a
creative. There's an enormous passion and hunger for the work, and it
comes straight from the very top down. Personally, as a writer, there
are very few places that would have given me the opportunities I've had
here, or indeed allow me to wear camouflage pants. I look forward to
working with Andy and Michael and helping to write the next chapter."