M&C Saatchi, Sydney has hired respected
industry leader, Chris Yong to the newly created position of managing
Yong brings over 15 years of
international and local experience to the role. Most recently he held
the position of managing Ddirector at Archibald Williams.
Mim Haysom, general manager, M&C Saatchi, Sydney: "Chris has been
integral in driving the creative and commercial success of some of
Australia's biggest blue chip businesses. The results he's generated
speak for themselves. He has an enviable leadership track record and
will be a strong asset for IAG during this exciting time."
Yong: "The reputation of M&C Saatchi Sydney is unmatched. Across
the board they have the brightest, most ambitious and creative talent
and some of the most enviable clients in this market. This includes IAG,
who have seen unprecedented growth under the guidance of M&C. I'm
excited to be part of the brand's strategic vision and to be driving
creativity across their already high performing team."
Passionate about crafting integrated and collaborative team
environments, Yong's expertise in breaking down silo mentalities led
Archibald Williams to pivotal new business wins including NRL and
Caltex, during his time as managing director.
Prior to his role
at Archibald Williams, Yong was head of new business of Clemenger BBDO
Sydney. While there, Yong played a crucial role leading the
highly awarded 'AUS to USA' campaign for Virgin Australia Airlines,
which received a Cannes Gold Lion, Spikes Gold and Clio Bronze. He's
also worked with some of the world's most prestigious brands including
Lion Nathan, Lexus, Cadbury, The National Lottery and NewsCorp.