Neat spot for Sweden’s fastest broadband offering directed by Acne’s Tobias Granström
Earlier this year, M&C Saatchi Stockholm was appointed the lead agency for Com Hem, Sweden’s leading provider of TV and super fast broadband. Com Hem (which translates as ‘Come Home’ in Swedish) has a superior product offering: Sweden’s fastest broadband and the country’s widest range of TV and Play services. To reflect this, M&C Saatchi Stockholm developed the concept “Come Home to more powerful entertainment”.
‘Astronaut’ is the first execution in a forthcoming series and appears in own, earned and bought media including social, digital, out of home, cinema, TV, print and events throughout May 2016.
“The best entertainment is entertainment you can feel, experience and be part of. So that you lose sense of space, time, everything – because you’re there. Even if ‘there’ is a million miles (or light years) from here. This led us to the concept “Come Home to more powerful Entertainment,” says Linda Elers, Senior Copywriter and Partner at M&C Saatchi Stockholm.
Jonas Lundquist, Chief Marketing Officer at Com Hem, adds: “Com Hem has dedicated the past two years to investing heavily in our network, services and customer care. As result we can now lay claim to high quality products and a truly modern outlook. It’s time our brand truly reflects this hard work and investment.”