M&C Saatchi Sport & Entertainment has
appointed Duncan Shields (left) to the newly created role of creative
group head for the specialist sponsorship and experiential agency within
the M&C Saatchi Group.
In addition to Shields, S&E has recently appointed Luke Haynes (right) to senior account director.
Shields will report into managing director Jamie Gilbert-Smith.
With over ten years experience, Shields has worked in some
of the country's most highly regarded creative departments including
McCann, VML and DDB.
Says Gilbert-Smith: "Since its
inception in 2009, S&E has experienced continuous growth in both
profit and revenue. The last 12 months have seen this accelerate
significantly and we wanted to step up our capabilities to meet that
growth. Duncan's hire is a critical part of gearing up our creative
firepower. By continuing to evolve and elevate our creative capabilities
we are ensuring that we maintain our position as one of the most
creative agency experiential and sponsorship agencies in the market.
"Duncan
has played an integral role in launching some of Australia's leading
brands' products, services and experiences. Adding Duncan to the team is
an exciting proposition - we're thrilled to have him join us."
Shields
most acclaimed work includes launching Australia's first 4G network and
spearheading the invention of Facebook audio status updates through his
work with Telstra.
Says Shields on joining the S&E team:
"S&E have a strong creative track record and I'm delighted to join
the team here. The clients, people and work are brilliant. I'm eager to
get started helping our clients create impact and better connect with
people through the things they are most passionate about."
Haynes
joins from RPM London where he made a big impact on a number of brands
including Sky, British Cycling, Heineken and Middlesex Cricket.
Haynes
led the Sky account, chiefly looking after its multiple award-winning
partnership with British Cycling. He championed over one million Brits
to use their bikes as preferred transport. Additionally, Haynes played
an integral role across the brand's activations around the London and
Rio Olympics as well as Team Sky's multiple wins at Tour de France.
The
company has leveraged almost every major sporting event in the country,
identifying consumer passion points and creating impact through the
things people love. The specialist agency boasts an impressive client
portfolio including Woolworths, Reebok, IAG, Steggles, Powerade and
CommBank among others.
M&C Saatchi Sport & Entertainment
is currently recruiting for a senior strategist, senior account manager
and account executive due to new business and existing client growth.