M&C Saatchi Sport & Entertainment North America Promotes Vicki Scarfone to Senior Vice President, Media Relations

M&C Saatchi Sport & Entertainment North America has promoted Vicki Scarfone to senior vice president, media relations.

In her new role, Vicki will oversee the agency's profile and thought leadership strategy whilst also leading across the agency's elite profile of clients, serving as their strategic lead across their consumer communications planning. Some of the agency’s core clients include William Grant & Sons, Discord, AXE and more.

Vicki has been with the agency for eight years and has been an instrumental lead in driving media relates strategy, forecasting, training and mentorship, and more. Over the past year, she has been at the helm of developing M&C Saatchi Impact - a new proprietary MR impact measurement tool the agency will launch in 2024.

Vicki is a graduate of The College of New Jersey where she earned a bachelor’s degree in communication; and New York University, where she earned a master’s degree in public relations and corporate communications.