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M&C Saatchi Sport & Entertainment North America Launches Events and Experiential Production Division


New division will be led by senior producer Amanda Dawson

M&C Saatchi Sport & Entertainment North America Launches Events and Experiential Production Division

Full-service creative communications agency M&C Saatchi Sport & Entertainment North America is excited to announce the launch of their new events and experiential production division led by the recently hired Amanda Dawson. 

As senior producer Amanda will oversee the creation of intimate one-to-one moments, large-scale consumer engagement opportunities, and everything in between. Dawson brings over 15 years of production expertise into the business, having worked with iconic and legacy brands across dynamic categories such as fashion, tech, entertainment and lifestyle. 

The new division is a natural evolution for an agency that endeavors to offer industry-leading end-to-end consult throughout the full campaign development process, from research and insight through to ideation and execution. This new division will work seamlessly with the existing layers of the agency team to deliver expanded, top-tier creative communications services, strengthening the integration of and harmony between various levels of creative and strategic assignment so as to improve effectiveness and impact.

“The continued diversification of our services allows us to offer our partners holistic consult - and more importantly, ownership,” says Chief Executive Officer, Steph Lund. “As integrity-driven storytellers dedicated to the pursuit of positive change, we seek industry-leading excellence across every element of the creative communications process; this new division will allow us to maintain quality while simultaneously offering new dynamics as it relates to creative - and constructive - thinking.” 

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M&C Saatchi Sport & Entertainment NA, Wed, 13 Apr 2022 13:45:15 GMT