M&C Saatchi Sport & Entertainment London
Tue, 16 Feb 2021 09:25:59 GMT
M&C Saatchi Sport & Entertainment has been named the UK PR agency for leading fitness wearable brand WHOOP following an extensive competitive review. The agency will lead a comprehensive communications program to elevate WHOOP and introduce the brand to the UK market.
WHOOP is the human performance tracker that delivers 24/7 personalised fitness, sleep and recovery data in real time with the aim of helping users unlock their potential. Worn by elite athletes including Premier League footballers and PGA golfers to international rugby players and NFL stars, WHOOP provides a competitive advantage and optimises performance by measuring recovery, strain and sleep with industry-leading accuracy.
The Boston-based company raised $100m in Series E funding in October, making WHOOP a start-up unicorn valued at $1.2 billion with investment from the likes of 4x Major Champion Rory McIlroy, Super Bowl MVP Patrick Mahomes, 2x NBA Finals MVP Kevin Durant, 11x Pro Bowler Larry Fitzgerald and 2x Super Bowl MVP Eli Manning. On January 6, WHOOP announced a landmark multi-year partnership to become the official fitness wearable of the PGA TOUR.
M&C Saatchi Sport & Entertainment – a creative communications agency that specialises in connecting brands to consumer passion points through data-led insights and provocative creative that earns attention – will collaborate with WHOOP to raise its profile in the UK, as well as lead on the global strategy from its New York office and launch in the German market. The partnership with WHOOP encompasses strategic global communications, media relations, thought leadership and events.
“The current environment has meant UK consumers are more passionate than ever about their health, fitness and sleep, we think that is a change that is here to stay. WHOOP is the perfect product to help people understand their bodies and unlock their human potential,” said Rich Barker, joint managing director at M&C Saatchi Sport & Entertainment London. “We are thrilled to be helping WHOOP build their brand and membership in this market and globally.”
“WHOOP is a pioneer in the human performance category and 2020 was a year of hypergrowth for our business,” said Antonio Bertone, chief marketing officer at WHOOP. “M&C Saatchi Sport & Entertainment has become a valuable partner in telling our story and reaching new members all over the world.”
WHOOP joins a robust roster of globally recognised brands in sport and entertainment which shape culture and drive change.