M&C Saatchi Sport & Entertainment has hired Seth Jones to lead all creative output, adding yet more strength to the senior leadership team as the agency continues to grow.
Jones joins from AnalogFolk where he spent five years as creative director. During that time, he creatively led some of the world’s biggest brands, including Nike, PepsiCo, Lucozade and Sainsbury’s.
Prior to AnalogFolk, he worked at Tribal Worldwide & Elvis Communications, where he helped develop a number of award-winning campaigns for the Virgin Group and Britvic.
Jones will be responsible for overseeing all of the agency’s creative output and will report to UK CEO, Jamie Wynne-Morgan.
Jamie said: “It was a tough brief. A creative director who is 100% channel neutral and can turn their hand to any consumer passion from house music, to rugby, to street culture. Someone who wants to be as involved in the ideation as the direction and who could fit into our agency culture and philosophy. Seth brings all of the above and more. He really believes in the power of a simple idea and can articulate it beautifully. After 14 successful years we’re very excited to be pushing our creative on again with Seth leading the way.”
Commenting on the move, Seth said: “M&C Saatchi Sport and Entertainment put simply is a brilliant agency with brilliant people and clients. The business is in a unique position to harness the things people actually like, even love, to build and market brands. I’m excited to work somewhere with a great appetite and ambition for creativity. An agency underpinned by M&C Saatchi’s enviable creative heritage and Brutal Simplicity philosophy."