M&C Saatchi Sport & Entertainment Expands Partnership with UK’s First Social-Purpose Music Festival

M&C Saatchi Sport & Entertainment is partnering with Limitless Live for its second year, a music festival with social purpose at its core. Together, the partnership offers a day of education, a night of live music and ongoing career opportunities for underrepresented young people.

The festival will take place at London’s iconic Roundhouse on 8th April and promises to be a night to remember, with a live music line-up including hip hop duo Krept and Konan, drill artist K-Trap and DJ Cuppy.

The leading London agency continues its support of the festival through funding, exposure to brand networks, educational programming at the event and ongoing career opportunities to support underrepresented young people to break into the creative industries. Talent from the agency’s ‘Step Up’ team will lead an interactive workshop that aims to inform and inspire young people about the opportunities within passion marketing and host discussions to raise awareness of the roles available within the industry, creating an open and encouraging space for ambitious individuals to ask questions and gain understanding.

In 2022, M&C Saatchi Sport & Entertainment developed a number of its outreach talent schemes to break down the barriers of entry into the creative industries. The agency has an ongoing partnership with Greenhouse Sports, a charity supporting young people through the power of sport, and in 2022, it welcomed an intake of students to its passion marketing internship scheme. The agency also built its Inclusion Alliance’, a series of strategic partnerships with key organisations to guide and shape their thinking and creative execution, ensuring authenticity reigns and the work has maximum impact. Limitless Live sits within this network of change-maker organisations and joins culture change experts Utopia, the Trans Creative Collective, VAMP and others.

M&C Saatchi Sport & Entertainment upholds the creative philosophy of ‘Diversity of Thought’, the belief that similar people think similar thoughts and therefore diversity of thought is a social and creative necessity. Through its Step Up offer, the agency is committed to driving change for brands and society by making passions more inclusive. The ongoing partnership with Limitless Live takes action to break down the endemic and systemic barriers to inclusion for many underrepresented groups by unlocking future talent.

Jodie Fullagar - co-managing director of M&C Saatchi Sport and Entertainment comments, "We're excited to be partnering with Limitless Live for a second year. We've loved the passion and intention underpinning this platform from the very start and were inspired to see it come to fruition last year, and most importantly, to see and be part of the impact it had. We're committed to using the power of comms and the influence of culture to improve the fortunes of marginalised young people and we believe Limitless Live is a brilliant platform to do just that. We're looking forward to meeting more aspirational young talent at the event, and helping to create pathways for them into our industries."

Tolu founder of Limitless Live adds: "At Limitless Live our goal is to create opportunities and moments that service the aspiration of talent from underrepresented backgrounds. As part of our social purpose we are proud to be able to connect underprivileged young people in our communities to live music. We are hosting some of the biggest artists in the UK music industry and working with brands and organisations to connect with young talent in transformative ways"