M&C Saatchi Sport and Entertainment North America Wins Influencer Account for Samsonite

After participating in a competitive request for proposal (RFP), full-service creative communications agency M&C Saatchi Sport and Entertainment North America (MCSENA) has won the influencer agency for Samsonite – one of the world’s largest luggage brands. In this role, the agency will partner with Samsonite to develop a comprehensive advocacy strategy, lead the curation and management of its influencer network, and integrate influencer talent into cross-channel campaigns and collaborations for North America.

The account will be co-led by chief executive officer, Steph Lund, and senior vice president, Alex Osorio. The agency is delighted to continue its relationship with Samsonite and build from the brand's iconic legacy.

SVP, influencer marketing practice lead, Alex Osorio said “Our collaboration with Samsonite has yielded some of our favorite creator campaigns to date. Building from this momentum and the existing brand affinity within the creator community, the opportunity to expand our remit with the iconic brand in both scope and scale is a privilege and an energising undertaking — one that we’re confident will deliver best-in-class advocacy work with measurable business impact.”.