M&C Saatchi Promotes Dom Moira and Kieron Roe

M&C Saatchi's senior creatives Dom Moira and Kieron Roe have been promoted to creative directors.

Dom and Kieron were the creative brains behind the award-winning Coca-Cola 'We' campaign, marking the brand's sponsorship of the Premier League. They are also behind many high profile creative concepts, from the animatronic head of Arnold Schwarzenegger telling people about the PPI deadline for the FCA, to the sparks flying in the new Fire It Up campaign for Apprenticeships.

Justin Tindall, group chief executive officer of M&C Saatchi, said: “Dom and Kieron are producing the best creative work of their lives right now. Work that’s dripping with unconventional magic but always underpinned by rigorous logic. I, for one, have learned a lot from them. It’s time others in the department benefitted from their creative sensibility, too. As such, this promotion is both richly deserved and an important moment for us as we look to step up another gear.”