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M&C Saatchi Names New Social Strategy Director

Hires, Wins & Business 0 Add to collection

Tiphereth Gloria joins agency in newly-created role

M&C Saatchi Names New Social Strategy Director

M&C Saatchi has appointed Tiphereth Gloria, one of Australia’s foremost social media experts, to the newly-created role of Social Strategy Director.


Ms Gloria has more than 14 years at the vanguard of the digital and social space, both client and agencyside, accumulating a wealth of experience across social media strategy, search and social media optimisation, link strategy, content strategy and channel planning.


From 2010 she had three years as Social Media Strategy Manager at GP Y&R and its VML and Ideaworks divisions.


Razorfish, Westpac and Leo Burnett are among other businesses to benefit from Ms Gloria’s considerable skillset throughout her career.


As have a who’s who of national and international clients, including Microsoft Australia, Pepsi Australia, Revlon, Colgate, LG Australia, the NSW Government, the Australian Defence Force, Jagermeister, Aussie Home Loans, Network Nine and World Vision Australia.


In her spare time Ms Gloria authors popular social media marketing and strategy blog and is founding member of Social Media Club (@SMCSYD), the largest of its kind in the world. She is also a pundit on all things social, regularly quoted in the SMH and BRW and appearing on the likes of The Project and Sky News. 


She will report to M&C Saatchi Executive Strategy Director Gareth Cooper and sit within the agency’s strategy team.


M&C Saatchi CEO Jaimes Leggett was “thrilled to have Tip on board”.


“Tip brings unrivalled expertise, experience and insights to a role that is of increasingly vital importance to our clients as they look to maximise the enormous potential to leverage contagious ideas.


“Although social has been a part of our offer for a while now, Tip’s appointment will take it to a whole new level for our clients.


“Crucially social sits at the heart of our centralised strategy, creative and production hub so it’s involved at every step, from inception to implementation,” Mr Leggett added.


Ms Gloria said she is “inspired and excited to be working at Australia’s largest agency for some of the nation’s largest brands”.


“I’ve never seen an agency with the depth and breadth of services offer that M&C Saatchi Group provides. I can’t wait to add to that with the full suite of social media services to further maximise opportunities for our clients.”

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Genres: People

Categories: Business Services, Recruitment, Tue, 10 Sep 2013 11:34:59 GMT