M&C Saatchi Mobile has announced the
repositioning of its name as M&C Saatchi Performance, reflecting the
shift in consumer behaviour driven by hyperconnectivity that is
revolutionising the way people work, shop, travel and engage with
friends and family.
The new positioning comes at a
crucial time as Australia begins to consider the interoperability of
connected devices and the impact of 5G that will provide the necessary
infrastructure to create a smarter and more connected digital economy.
Chris Steedman, Asia Pacific MD of M&C Saatchi Performance:
"Consumers have eagerly adopted hyperconnectivity and move seamlessly
between devices. The shift in our agency name and positioning is
perfectly timed when not just the industry but also consumers are
evolving beyond one screen. We look forward to building and aligning our
agency capabilities towards this future."
M&C Saatchi Performance will deliver marketing services to help
brands grow in the hyperconnected age. Leveraging their scientific
analysis of data along with behavioural insights and expert
understanding of performance marketing enables them to precisely target
audiences and deliver the right messages at the right time and on the
Says James Hilton, global CEO,
M&C Saatchi Performance: "M&C Saatchi Performance is a logical
move for the business and more accurately reflects what we've been doing
for the last 12 years. Hyperconnectivity has impacted how brands
connect with audiences in the digital landscape, moving from
device-specific to device-agnostic, which has driven the need for us to
adapt and evolve. We are excited to build on our mobile legacy and
provide best-in-class performance marketing services to deliver business
growth for our clients."
Says Moray MacLennan,
CEO, M&C Saatchi Worldwide: "M&C Saatchi Mobile has played a
significant part in the M&C Saatchi Group. It's understanding and
analysis of consumer data has put them at the forefront of the industry,
revolutionising the way audiences are targeted through digital
advertising. M&C Saatchi Performance is perfectly positioned to
drive measurable growth for brands and we are thrilled for James and the
team to start the next phase of the journey."
Saatchi Mobile launched in 2006, prior to the smartphone revolution,
where it was at the forefront of the rise in mobile. It currently has 12
offices in the US, Europe, India, Southeast Asia and Australia.