M&C Saatchi Milan Named AOR for UniCredit UEFA Sponsorship

M&C Saatchi Milan has been appointed as agency of record for the communication of the UniCredit sponsorship of the UEFA Champions League.

“We are very proud to work for UniCredit and UEFA for such a great international campaign. It has been a very challenging tender and we are happy that our idea was so appreciated, and thank the UniCredit team for the opportunity they're giving us”, commented Vincenzo Gasbarro Creative Partner and Co-Founder of M&C Saatchi Milan.

The campaign will be developed and adapted for 17 markets, and this assignment is for a campaign to support the next three years of the strategic sponsorship that has just been renewed between UniCredit and UCL.