Leading Australian law firm Slater & Gordon has launched a new brand campaign via M&C Saatchi Melbourne.
The campaign went to air with the first of four 30-second TVCs to introduce a new positioning for the firm: ‘Slater & Gordon: Not a Problem’.
The insight behind the narrative is that in most cases, people do not set out looking for a lawyer. Something has to happen to you first, and then you need legal advice.
The ampersand in the Slater & Gordon logo is brought to life, allowing people from all walks of life to then recount their own personal legal stories.
You can view the spots at:
The launch spot will be followed by a series of TVCs to highlight Slater & Gordon’s expertise in other areas of law to go live later this year. These will be supported by extensive press, radio and outdoor executions which promote these and other service offerings.
Slater & Gordon General Manager, Marketing & Business Development Kalle Amanatides said: “We’re excited about the new approach – it’s coming from our client’s perspective about what they are hoping for when they seek out a lawyer – they are after the best possible outcome and someone to solve their legal problem.”
“The new campaign marks a significant change in the way we communicate with potential clients and other stakeholders.
“Any client who calls our firm or who walks into one of our offices seeking assistance needs to have confidence that whatever legal problem they face, it’s not a problem. Our new campaign is based on what makes us stand out and how we can assist our clients.”
M&C Saatchi Melbourne Creative Director Doogie Chapman said: “Slater & Gordon are the best at what they do.
“So we wanted to ensure we made the best campaign in the ever-growing legal services category.”
Client: Slater & Gordon
Agency: M&C Saatchi Melbourne
Creative: Doogie Chapman, Bryan Dennis
Account Management: Kenny Hill, Jo Rozario
Agency Producer: Eliza Malone
Director: Sam Bennetts
Production Co: Plaza
Producer: Josh Jenkins
Editing: Simon Njoo, Method
Sound: Final Sound
Music: Electric Dreams
Visual Effects: Fuel
Photography: Stuart Crossett
Retouching: Ed Croll
General Manager, Marketing: Kalle Amanatides
Marketing & Advertising Advisor: Bronwyn Hooton