M&C Saatchi has lured UM Australia's chief strategy officer Sophie Price to the role of group head of strategy.
to Chief Strategy Officer Justin Graham, Price's remit will span the
M&C Saatchi Group where she will support the leadership teams across
the advertising, communications and production businesses.
Graham: "I've known Sophie for a long time and have always admired her
ability to engineer great work. In recent years, Sophie has relished the
opportunity to productise the strategic offering, a critical skill that
will help us thrive among the changing competitive dynamics of the
"As we continue to run toward our
ambition of 'becoming Australia's most influential creative company by
2020', Sophie is a key hire in helping us think differently about the
changing role of strategy. Her diverse background and experience in
leading integrated teams makes her a perfect fit for our growing
capabilities across the Group, in particular the recent addition of
Says Price: "I am excited to be part of this incredible
group, and to lead a team that have the breadth and depth of
capabilities to create connected brand experiences for our clients."
Price has also led strategy in creative agencies The Campaign Palace and The Monkeys.
has received multiple Cannes Lions and Grand Prix awards from the
Australian Effies and the Media Federation of Australia (MFA). Price is
also regarded as the industries best mentor of emerging strategic
leaders and was also selected by The Communications Council, to the
chair the prestigious IPA Campaign Planning course in 2016 and 2017.
Price was also awarded the B&T Australian Woman in Media award for
Strategy in 2016.