M&C Saatchi LA officially announced that digital and social creative agency Heavenspot is now part of M&C Saatchi, expanding the agency's digital and social division M&C Saatchi SHARE. The alliance unites both agencies for intensified creative and strategic reach on behalf of clients.
“We launched SHARE a few years ago and now have a successful and growing social business that is central to brand communication,” comments Huw Griffith, M&C Saatchi LA CEO and partner. ”Adding the extraordinarily talented Heavenspot team with its unique skill set and experience will ensure we continue to offer best-in-class social and digital. It is perfect timing.”
Heavenspot is a socially powered, digital creative agency founded by president and executive creative director Chevon Hicks. Known for its social and digital campaigns, Heavenspot has worked with a range of entertainment and technology clients including Netflix, Yahoo, Tumblr, Amazon Studios, ABC, Warner Bros, Disney, Goldenvoice, and 20th Century Fox.
The relationship between M&C Saatchi LA and Heavenspot provides a global reach via M&C Saatchi Worldwide," explained Hicks. "It is an exciting next step for Heavenspot and our clients, many of which have an international presence."
According to Heavenspot SVP, social media Kathryn Schotthoefer, "The collaboration between our teams amplifies the creative energy and innovation of both companies. We are similarly focused on ideas that offer best-in-class use of the creative, technical and strategic facets of social media to deliver both brand goals and outstanding user experience."
The Heavenspot team is comprised of 40 digital and social experts, now part of M&C Saatchi SHARE. SHARE was launched by M&C Saatchi LA two years ago to meet growing client demand. SHAREs clients include: UGG, Epson, Oakley, Sylvester Comprehensive Cancer Center, Ohio State University and the LA Opera.
"We’ve experienced great growth in SHARE during the last year, and we're extremely excited to work with Heavenspot in continuing that trend into the next year and beyond,” says M&C Saatchi SHARE VP, director of social media Kyle Maurer. “They bring a wealth of skills and experience that will help our collective team deliver greater impact going forward."
The Santa Monica and Glendale based teams have started to work on projects and will be fully integrated over the coming months.
M&C Saatchi LA received transactional support from Davis & Gilbert LLP and Prosper Group LLC.