Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

M&C Saatchi London Wants You to Dream Bigger with New Virgin Holidays Campaign

Creative 815 Add to collection

Campaign showcases the range of worldwide holidays on offer during January sale

M&C Saatchi London Wants You to Dream Bigger with New Virgin Holidays Campaign

M&C Saatchi has created a new campaign for Virgin Holidays, showcasing the range of worldwide holidays on offer in its January sale.

The campaign, entitled Dream Bigger, launches on Boxing Day and will run on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that made the 2016 January Sale the best and most engaging yet.

The campaign focuses on the experience that Virgin Holidays can bring, aiming to entice customers who want to experience more for their money. Virgin Holidays’ playful and bold character is displayed throughout all aspects of the campaign, as well as the brand’s unique take on a holiday.

The art direction takes on a new and exciting steer, focusing on dramatic perspectives with grand proportions of scale and space which really hero the destinations. All of this combined differentiates the brand from the atypical cluttered competition market showing sun-kissed folk on generic hotel imagery.

The TVC was shot entirely on a drone by Simon Ratigan, allowing M&C Saatchi to make the most of the ambitious new art direction.

The music sees a classic big track reworked to make it current, with up and coming vocal artist Rae Morris alongside a new orchestral composition.

Dan McCormack at M&C Saatchi said “Dream Bigger is an idea that gives you a glimpse of our view on the world. The Virgin Holidays Sale offers epic experiences in exotic locations at competitive prices. It’s a classier, more premium affair, which pushes the brand into a different space. Elegant, simplistic, and oh so appealing.”

Virgin Holidays - Dream Bigger
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Audio Post Production: 750 mph

Music Production: Rae Morris

Production Company

Director: Simon Ratigan

Production Company: HLA

Post Production / VFX

Post Production Company: The Mill

Creative Agency

Art Director: James Child

Copywriter: Ash Prentice

Creative Agency: M&C Saatchi

Photographer: Erik Almas

Categories: Travel, Holiday

M&C Saatchi London, Mon, 04 Jan 2016 10:15:59 GMT