Ginsters, the number one brand in savoury pastry and sandwiches, has appointed M&C Saatchi to handle its £4 million advertising business with immediate effect.
Linda Evans, Sales & Marketing Director said: “We have some very exciting plans for the Ginsters brand in 2014 so it was important to us that the creative partner we selected shared our vision and aspirations for the brand. M&C Saatchi demonstrated their clear ambitions to help us grow the brand still further and we very much look forward to working in partnership with them.”
Ginsters continues to lead the way in the market in which it operates. The brand has a very strong, extremely loyal and broad consumer base which appreciates the values and quality reassurance Ginsters offers. Since 2005, the brand has grown by over 53%* and with new innovations planned for 2014, backed by a multi-pronged media campaign, the future is looking bright.
Camilla Harrisson, CEO of M&C Saatchi added: “Ginsters is an iconic and much loved British brand with a fantastic heritage, big creative ambitions and exciting plans for growth – we are absolutely delighted to be working with them.”